About Emily

I’m a multidisciplinary designer with over seven years of experience crafting thoughtful, user-centered design solutions—from scalable systems and digital campaigns to brand strategy and motion.

My background spans health tech, education, and e-commerce, where I’ve led the development of responsive design systems, launched high-performing product detail pages, and created cohesive brand experiences across digital and physical touchpoints.

Whether I’m creating web experiences, custom iconography, or motion assets, I approach every project with curiosity, care, and a desire to make the work both strategic and delightful.

Work experience

I’m a user-first designer who loves turning big ideas into thoughtful, engaging experiences—whether that’s building a product from the ground up, creating vibrant brand campaigns, or shaping systems that scale.

With 8+ years of experience across health tech, education, and e-commerce, I’ve led design systems for new products, crafted high-performing PDPs, and developed campaign visuals that flex beautifully across digital, print, and motion.

I thrive in fast-paced environments where creativity meets strategy, and where collaboration with cross-functional teams creates work that is both impactful and intuitive.

My approach blends systems thinking with visual storytelling, always keeping the end user in focus—and finding moments to add a little delight along the way.

Click on the titles below to expand them and view job scope.

- Design compelling visuals across digital, social, and print channels to communicate product stories with clarity and impact.
- Lead the development and rollout of scalable, responsive Figma design systems within internal team, improving design efficiency and consistency.
- Own end-to-end campaign execution, from research and wireframes to animations, emails, and more—driving engagement across new product launches.
- Built a responsive, high-fidelity Amazon PDP page in Figma, complete with a reusable template, shown in review for stakeholder alignment.
- Created motion assets for Dexcom.com and Provider.dexcom.com, as well as campaign visuals spanning ads, emails, and web experiences.
- Produced internal corporate hype reels to showcase team's impact and creative evolution.
- Create branded illustrations, iconography, and motion graphics to bring complex healthcare concepts to life in a human-centered way.
- Present concepts and visual strategies to leadership, aligning creative with business goals and user needs.
- Directed a high-profile rebrand, creating a unified design system that modernized the institution’s digital presence and improved user experience.
- Partnered with marketing and media teams to design conversion-optimized landing pages and responsive email templates.
- Established internal design processes and documentation to support onboarding and ensure creative consistency.
- Built a cohesive design system to streamline development of a medical intake application.
- Conducted user research and applied insights to design an intuitive, patient-friendly app.
- Developed a brand ID including illustrations and iconography to support product storytelling.
- Designed campaign visuals, festival branding, and event collateral for the San Diego Asian Film Festival and other programs.
- Created social content templates and led the annual refresh of the organization's adaptable design system.
- Collaborated with marketing, programming, and leadership teams to ensure visual alignment with mission and goals.
- Delivered creative direction, branding, packaging mockups, and print/digital assets for small businesses, nonprofits, and wellness brands.
- Created end-to-end design systems tailored to client goals, blending functionality with expressive, human-centered design.